文章基本信息

标题：THE IMPACT OF E-COMMERCE IN malaysia HOTEL INDUSTRIES CAPABILITIES
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作者：Mutia Sobihah Abd Halim ; Ahmad Munir B. Mohd Salleh @ Embat W. Abd Aziz B. W. Mohd Amin Mohamad Saladin B. Muda Noor Maizura Mohamad Noor
期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2012
卷号：1
期号：06
页码：53-64
出版社：Society for Business Research Promotion
摘要：E-commerce consists of the buying and selling of products or services over electronic system such as the internet and other computer networks. This research proposal aim to analyze the impact of E-commerce in Malaysia hotel industries capabilities. Hotel industry is one of those which are fully beneficial from the E-commerce, which fulfils the customerâ€™s needs. The instruments used to measure E-commerce technology resources, E-commerce management skills and business network were adapted from Duncan and Bogucki, (1995), Mata,Fuerst and Barney, (1995), and Gulati, Nohria and Zaher, (2000). The findings demonstrated that organizational capabilities appeared to have a higher level of E-commerce capabilities with mean value of 3.23 compared to E-commerce benefits 3.22. This research also found E-commerce management skills with mean value 3.23, E-commerce technology resources with mean value 3.22, and E-commerce business network 3.20. Research findings also showed that there is a correlation between organizational capabilities (E-commerce benefits and E-commerce capabilities) with E-commerce technology resources, E-commerce management skills and E-commerce business network variables. The stepwise regression exhibited that E-commerce technology resources is the most dominant predictor of organization capabilities, and E-commerce benefit. Meanwhile, E-commerce management skills, variable appeared to be the most significant factor to influence E-commerce capabilities. Full Text