文章基本信息

标题：Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models
本地全文：下载
作者：Alejandro Pardo
期刊名称：Mise au Point : Cahiers de l’Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
电子版ISSN：2261-9623
出版年度：2012
卷号：4
页码：1-12
出版社：Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
摘要：The history of Hollywood runs in tandem with the history of technological development. However, the digital revolution has transformed the film and TV industry in ways never foreseen. Hollywood studios have been forced to respond to the uncertainty – and potential for profit – prompted by the popularity of the internet and the success of new digital platforms, especially among young people.
关键词：business models; Hollywood; Long Tail Theory; online distribution