文章基本信息

标题：Growth Strategies of Mobile Virtual Network Operators in Oman
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作者：N.P. Singh
期刊名称：Asian Journal of Business Management
印刷版ISSN：2041-8744
电子版ISSN：2041-8752
出版年度：2010
卷号：2
期号：4
页码：94-109
出版社：MAXWELL Science Publication
摘要：The Oman telecom market consists of five Mobile Virtual Network Operators (MVNOs) and two Mobile Network Operators (MNOs). MVNOs have also sealed their deals with MNOs, technology providers, advertising and marketing agencies, SIM and re-charge coupon distribution channels. All the five MVNOs in Oman have already launched their operations and are providing services. The article is an attempt to understand many facets of MVNO business in Oman. The article discusses the present status of operations of MVNOs, their growth in Oman and w orld, their tariff plans, SIM card distribution channels and marketing strategies to survive in a highly competitive Omani telecom market. A set of propositions are also identified related to success of MVNOs which are proved either true or false using secondary data collected from various sources. The article concluded in the form of synthesis of data and possible new future strategies for MVNOs in Oman.
关键词：Distribution channels ; MVNO (Resellers) ; off peak hours ; peak hours ; renna ; apna mobile ; TRA Oman; tariff plans