文章基本信息

标题：The Impact of Brands on Consumer Purchase Intentions
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作者：Syed Saad Hussain Shah ; Jabran Aziz ; Ahsan raza Jaffari 等
期刊名称：Asian Journal of Business Management
印刷版ISSN：2041-8744
电子版ISSN：2041-8752
出版年度：2012
卷号：4
期号：2
页码：105-110
出版社：MAXWELL Science Publication
摘要：The purpose of this study is to incorporate the core brand image, brand attitude and brand attachment with environmental consequences to testify the impact on the consumer purchase intentions. Does environmental consequences has some role while formatting purchase intention of the customer or people do not think about it. Either customers want to attach themselves with brand only or they also keep into account the corporate social responsibility index as well. Results show that core brand image and brand attitude has positive impact whereas environmental consequences have negative effect on the purchasing intention of customers (smokers).
关键词：Brand ; brand attitude ; brand attachment ; core brand image ; environmental consequences ; purchasing intentions