文章基本信息

标题：International Market Orientation and Management Capabilities as Determinants of the New Ventures’ International Behaviour
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作者：Diego Monferrer ; Andreu Blesa ; María Ripollés 等
期刊名称：Economics Research International
印刷版ISSN：2090-2123
电子版ISSN：2090-2131
出版年度：2012
卷号：2012
DOI：10.1155/2012/623685
出版社：Hindawi Publishing Corporation
摘要：The main research objectives of this paper are the analysis of the influence of international market orientation and the management capabilities derived from that orientation on international new ventures’ (INVs) behavior. Foreign market geographical diversification and the commitment involved in entry modes are considered to reflect this international behavior. Thus existing International Entrepreneurship literature is developed by analyzing the behavior of INVs explaining and testing how international market orientation and management capabilities affect geographical diversification and the commitment involved in entry modes. The empirical study confirms this influence.