A significant role of employees in the development of the sports and recreational tourism has been confirmed many times in developed tourist destinations. In this sense, this paper, as its current and relevant topic, analyzes the socio-demographic structure of the employees in tourism and sports centres as well as sports and recreational organizations within the hotels in Montenegro coast, and the position of the employees within these organizations. Special elements of the study are perceptions of the respondents’ needs for education and training of the personnel, and their views and suggestions for improving the development of sports and recreational tourism.