Kruševac is the town with rich tradition, long history, former Medieval Serbian capital, and today, it is the town which importance is fading. Tourism is observed as an adequate means of town revitalization, due to the fact that Kruševac possesses numerous cultural attractions. It has all the predispositions to become touristic destination based on culture. Tourism evaluation of cultural heritage is of great importance for planning the substantial development of cultural tourism. The aim of this work lies in conducting tourism valorization of the site 'Lazar's town', with purpose of examining its multiplicative, but mostly cultural-historical value, and by all means showing the potential that site could have in the process of the development of tourism in Kruševac. .