Economic geography is one of the most significant and highly ranked social and geographical scientific branches within the educational system of Serbia. Economy is closely related to population and settlement development and thus incorporated within a substantial number of courses, contributing to the educational role of such content. The paper highlights the importance of economic content within contemporary geographical university education in Serbia. The research has been conducted among the students and professors at four universities in Serbia, and the results have shown that the majority of students show indifference towards the content. Therefore, innovations should be introduced in order their interest to be raised and the quality of education improved.