This work, using previous researches of socio-demographic influences upon tourist market, studies habits and behavior of tourists (visitors) on tourist event Haymaking on Rajac mountain, as well as the use of advertising means for the purposes of gaining new information. The poll was conducted among 352 people selected by chance whereas the data analysis was carried out according to gender and aging structure. The aim of this research is to determine if there is a significant difference in the number or motives of traveling, choice of transport means, the amount of funds intended for staying and the way of spending money, as well as in using different means of tourist propaganda.