Average rural household in Bačka mostly depend on agricultural activities. Modern society changes, especially changes in agriculture production imply need for diversification of business activities. Rural tourism can be important part of rural economy for some villages in Bačka. Fertile plain, Danube, Tisa and other smaller rivers, animals and games represent base of natural tourist attractions of rural tourism. However, main competitive advantages of Bačka are anthropogenic values. Traditional pannonian houses, baroques churches, numerous rural festivities, and "melting point" of different nationalities make good base for rural tourism development. Different combinations of rural attractions create several tourist experiences of this region: authentic tourist experience at "szalashes", particular tourist experience in villages, intensive tourist experience of rural events and manifestations, not authentic tourist experiences of pseudo rural attractions and complex tourist experience in rural areas. Regarding to emitive centers of rural tourist demand can be specified tree regions for development of rural tourism - region of Novi Sad, Subotica, and Sombor. Rural tourism can make a valuable contribution to rural economies, job creation, landscape conservation, retention of rural population, support to rural culture and tradition, nature conservation and other. At the same time, rural tourism is facing various limitations. With in this context, rural tourism planning has to include principles of sustainable development.