Current travels aiming at relaxation, entertainment and meeting other cultures and customs are becoming ever-demanding compared to travels in the near and distant past. Tourist offer has entered the phase when accommodation, food, favorable climate, even cultural and historical sights do not seem to be crucial factors which influence the decision of a contemporary man to visit the destination, which has been mainly achieved by the influence of mass media, fast information transfer as well as easy access to almost all world's tourist destinations. Cultural tourism has been motivated by the need of visiting places of attractive cultural and artistic content in order to meet, understand and respect the variety of local and regional cultures.