Our aim is to define the importance of rural tourism in Serbia for the development of Serbian rural spaces generally. This paper presents Serbia as a country of varied, well-preserved Nature, with many attractive and representative elements, and with a developmental priority oriented towards ecological and village tourism, which has a strong chance on the choosy international tourist market. As the Serbian village tourism is only beginning to develop, we identified, in this paper, the potentials for its further development, but we also pointed out the weaknesses which are now obstructing the growth of this, in many ways the most important, form of tourism, in Serbia.