文章基本信息

标题：Extended Shopping Experiences in Hypermarket
本地全文：下载
作者：Hasliza Hassan ; Muhammad Sabbir Rahman
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2012
卷号：8
期号：11
页码：138
DOI：10.5539/ass.v8n11p138
出版社：Canadian Center of Science and Education
摘要：Hypermarkets were introduced as a self-service concept for grocery retailing in which the service provided is very limited. In line with the transformation in hypermarket retailing, the service that is offered has been improvised to enhance the overall shopping experience. Nowadays, hypermarkets are not just a place to purchase basic essential groceries for the household but also as a place for shoppers to spend time together with family and friends. In general, the hypermarket retailing concept has been upgraded and is comparable to a shopping centre. This research focuses on shopper preferences towards the enhancement of hypermarket shopping experiences in five main service categories: 1) banking services, 2) children’s playgrounds or indoor play-lands, 3) covered parking area, 4) food and beverage area, as well as 5) post office.