文章基本信息

标题：Customer Dissatisfaction and Complaining Responses Towards Mobile Telephony Services
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作者：Simon Gyasi Nimako Mr
期刊名称：African Journal of Information Systems (AJIS)
印刷版ISSN：1936-0282
电子版ISSN：1936-0282
出版年度：2012
卷号：4
期号：3
出版社：International Center for IT and Development
摘要：The paper examines customer satisfaction and complaint responses towards Mobile telephony services. The study was a cross-sectional survey involving customers from two mobile telephony companies. Data were collected using a self-administered structured questionnaire and analyzed using SPSS (version 16.0). The study found that customer satisfaction rating differed according to the mobile networks, and previous dissatisfaction significantly influences complaining response. Again, dissatisfied customers tend to complain more than satisfied ones. Moreover, dissatisfaction may not necessarily induce complaining and some satisfied customers may still complain. Furthermore, previous dissatisfaction may not always negatively affect overall satisfaction if it is effectively managed. Finally, the study indicates that the highest rated complaining response is complaining in person to the customer service center and the least is complaining to the mass media. Implications and limitations are discussed. This paper contributes to providing empirical evidence on consumer complaining behavior in mobile telephony industry in developing country context.