The “Agriculture, Countryside and Farmer” issues are an important content related to the country’s overall
strategy, and to develop characteristic agriculture is the fundamental way to solve the “Agriculture, Countryside
and Farmer” issues. The Hongyang kiwifruit industry in Cangxi County of Sichuan Province has played an
important role in increasing farmers’ income, optimizing the agricultural structure and promoting the rural
development. Based on analyzing the comparative advantages, costs and benefits of the Hongyang kiwifruit
industry development in Cangxi County, this article proposes to rely on science and technology, innovation
mechanism, implementation of brand strategy and other strategies to promote the Hongyang kiwifruit industry
development in Cangxi County.