文章基本信息

标题：Factors Influencing the Night Market Traders’ Performance in Malaysia
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作者：Fauzilah Salleh ; Noryati Yaakub ; Kamariah Yunus 等
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2012
卷号：7
期号：14
页码：32
DOI：10.5539/ijbm.v7n14p32
出版社：Canadian Center of Science and Education
摘要：
This study was conducted to identify the factors affecting the night market traders’ sales performance. The
factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life
span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors
influencing the performance of the night market traders’ sales. The major factors influencing the sales
performance of the night market traders were found to be the number of employees and business life span. The
findings of this study can be used by other researchers to conduct a comparative study in this area besides
providing advisory services to traders and potential traders who wish to do business in night markets.