文章基本信息

标题：THE IMPORTANCE OF ENVIRONMENTAL PROTECTION IN CSR POLICY
本地全文：下载
作者：Rosca Mihai Ioan
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2011
卷号：XX
期号：02
页码：778-778–784
出版社：University of Oradea
摘要：The CSR policy of companies occupy a privileged environment through coaching programs to other interests such as employees, suppliers, customers, authorities and various NGOs. This is why we wanted to see what the environment is important for managers on companies in Romania, the company’s CSR policy. In the literature the definition of social responsibility and ways to implement this in practice are often encountered. Some authors claim that societal marketing concept has not found its way into the language of business. From here, there were other terms that had a greater impact on the business environment such as social responsibility. Increasing the company’s impact on the environment, the pressure exerted by stakeholders, and identifying positive elements of socially responsible approach have been the main stimulus for development of social responsibility. From that a lot of studies on academic and commercial problem. And the present study fit the same line we conducted a research on 50 companies,it was an exploratory research. As respondents were chosen only marketing managers or general managers or even owners compnaie depending, in other words I tried to go directly to company decision makers in developing and building its image. While this one sample is statistically representative of the point of view we have covered with him in all areas of business activities and of all sizes can say that the results provide a clear enough picture of managersmentality in companies in Romania on business activities with the problem of intereactiunii environment Managers of companies in Romania recognize the environmental problems and say they are implicating in various actions to protect the environment. On the declarative level social environment is one of the most important areas being the most nominated as one of the top three areas of social nature that would involve having the greatest opportunity for development in coming years, over 60% of companies saying they would like to be involved in future environmental programs. Instead, the real actions to protect the environment are relatively few or are carried out not caring for the environment but because of economic worries, because there is an economic advantage for application of these methods. These actions result in social activities and what they had to declare they have made to protect the environment and the ways reporting their concerns for the environment in economical manner. The lack of environmental reports, the lack of certifications and the lack of requairements of certification amond the suppliers shows once again the real place of the environmental problems among the managers interests.
关键词：green marketing, ecological products, Romania