文章基本信息

标题：CONSUMER BEHAVIOR ON THE FRUITS AND VEGETABLES MARKET
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作者：Istudor Nicolae, Pelau Corina
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2011
卷号：XX
期号：02
页码：749-749–754
出版社：University of Oradea
摘要：In the past years the intensification of competition has changed the way in which companies communicate with their customers. The main challenge doesnât represent anymore to create good products but also to be able to sell them. The best marketing strategy of a company can be best developed if the needs and the behavior of the consumer are known. In this paper there are analyzed the results of a research about the behavior of consumer towards fruits and vegetables. The research was done in the period December 2010 : February 2011 on 146 respondents regarding the buying behavior of consumers at retailers. The focus in the research is put on the cognitive and emotional reactions consumers have when they make the buying decision and consisted out of an observation and a survey. In this article there are presented both aspects regarding the observed behavior towards fruits and vegetables and the motives which led to this behavior. Depending on these results, there are presented the implications of this behavior on the marketing strategy of a company.
关键词：consumer behavior, emotional and cognitive reactions, fruits and vegetables market