文章基本信息

标题：ACCOUNTING AND CREATIVITY: A SOCIOLOGICAL AND PSYCHOLOGICAL APPROACH
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作者：Balaciu Diana Elisabeta
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2011
卷号：XX
期号：02
页码：459-459–465
出版社：University of Oradea
摘要：This article presents aspects related to creativity in accounting. In our approach we started from theoretical aspects regarding the position of accounting in the field of scientific knowledge. The paper aims to justify these positions (as a language of communication, communication tool, social game), and from there to mirror the way of expressing creativity in accounting. In terms of research methodology, we have appealed to a qualitative research inspired by sociology and psychology. The sociological survey shows the vision of society related to creators, the way in which it admits or rejects them. The sociological approach allows us to understand the importance of collective consciousness in assessing and maintaining the creation. The psychological study regarding the creator describes a creature endowed with an excessive sensitivity, accompanied by a worker with permanent activity, but who is constantly gripped by an existential doubt. In conclusion, the consultant or the researcher will have to recognise the creatorâs right to be wrong and surround him with a climate of confidence. This paper shows that there is a path where the one who talks to numbers (and does not have the skill of words) and those who possess the mastery of words actually meet. This paper is part of the PhD research entitled: Identifying and motivation of creative accounting practices – the case of Romanian listed companies, carried out under the guidance of PhD Prof. Feleaga Liliana, research carried out within the framework of the Bucharest Academy of Economic Studies.
关键词：language figures, social game, creative approach,creative accounting,humman capital