文章基本信息

标题：Study on Pricing Model of Online Auction under Competitive Strategy
本地全文：下载
作者：Yu, Min ; Pubu, Zhuoma ; Zhou, Qihai 等
期刊名称：Journal of Software
印刷版ISSN：1796-217X
出版年度：2011
卷号：6
期号：2
页码：281-288
DOI：10.4304/jsw.6.2.281-288
语种：English
出版社：Academy Publisher
摘要：E-commerce auction has the auction properties unlike ordinary e-commerce transactions. The online auctions, allowed bidding, become into a new trading model based on the network for the exchange and auction technology. This paper firstly gives the overview of the online auction pricing mechanism and introduces the e-commerce auction market and its characteristics on the one hand. On the other hand, it discusses the factors affecting the price of online auctions from three aspects, the information flow, the business objectives and the risk factors. And then, it discusses the six types of e-auction pricing strategy. Lastly, facing the factors and the different strategies, it presents the win-win pricing model on the online e-commerce auction British-based both for auction operators and consumers.
关键词：e-bidding；auction；pricing strategy