摘要：This article seeks to investigate the effectiveness of non-governmental organizations
in their dealings with rural populations in West Bengal, India. It
focuses specifically on one case study having to do with a group of itinerant
scroll painters, known as Patuas, and their interactions with a variety of organizations
who have sought their assistance in disseminating information in
a traditional manner concerning numerous topics pertaining to health and
hygiene, ecological matters, gender equality, as well as a host of other social
issues. The tentative conclusion reached is that however well intentioned such
schemes for development might be, they have only a limited impact on engaging
people to act collectively to bring about developmental change. The goal
of modernity, however conceived, is not something that can be achieved overnight.
To be more successful, long-term engagement is therefore necessary to
bring about the desired consequences
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