文章基本信息

标题：Making Compelling Movie Posters Using Statistical Science And An Eye Mark Recorder
本地全文：下载
作者：Kazunori Uchida ; Daisuke Kohara ; Maho Yamada 等
期刊名称：Journal of Business Case Studies
印刷版ISSN：1555-3353
电子版ISSN：2157-8826
出版年度：2011
卷号：7
期号：6
页码：63-70
出版社：The Clute Institute for Academic Research
摘要：This study focuses on advertising posters for movies, investigating methods of designing compelling posters to encourage viewing. The results of questionnaire surveys were analyzed using statistical science to produce new movie poster designs. The effects of the new posters were then validated using an eye mark recorder. As a result, the authors have succeeded in creating a decision-making method to assist in designing compelling movie posters.