期刊名称:International Journal of Economic Sciences and Applied Research
印刷版ISSN:1791-5120
电子版ISSN:1791-3373
出版年度:2011
卷号:4
期号:2
出版社:Kavala Institute of Technology
摘要:The growth or decline of a region depends on its power to pull and retain both business and
the right blend of people to run them. This pulling power depends on what we call the “Image”
of the region, a variable which expresses the region’s present state of development and future
prospects and may be defined as a function of a multitude of factors; economic, social and
environmental ones. The Image of a region may prove a very useful tool for planning purposes,
since it doesn’t only give an early diagnosis of any possible changes, sometimes discontinuous,
in the region’s pattern of development, but it also indicates the reasons for those changes.
Hence, it may be used as the basis for designing appropriate measures to assist a region’s
development. The objective of this paper is to define a region’s image, based on an analysis
of the business and the residential location process, to identify, through literature, the factors
needed to quantify this image and finally, to suggest ways of measuring these factors
关键词:Keywords: Region’s Image, Region’s Attractiveness, Regional Development