文章基本信息

标题：Ethical Ideology And Cultural Orientation: Understanding The Individualized Ethical Inclinations Of Marketing Students
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作者：Brent Smith
期刊名称：American Journal of Business Education
电子版ISSN：1942-2512
出版年度：2009
卷号：2
期号：08
出版社：Clute Institute for Academic Research
摘要：As today’s marketing graduates formally enter the business profession, they are expected to demonstrate the fruits of their ethics-intensive education. Hence, their professors and future bosses may call upon these graduates to discern and deal with ethical situations that affect various aspects of company and consumer relations. However, students enter the classroom and business environment with their own individual orientations and ideology that help them determine when an issue is ethical and requires a certain response. Here, I examine the influences of the marketing student’s personal cultural orientation and ethical ideology on ethical perception and ethical inclination within the context of two hypothetical marketing/sales scenarios. The findings contribute to the ongoing debate about whether or how much business ethics can really be taught.