文章基本信息
- 标题:The Effects of Brand Image and Perceived Public Relation on Customer Loyalty
- 本地全文:下载
- 作者:Kambiz Heidarzadeh Hanzaee ; Fatemeh Torabi Farsani
- 期刊名称:World Applied Sciences Journal
- 印刷版ISSN:1818-4952
- 电子版ISSN:1991-6426
- 出版年度:2011
- 卷号:13
- 期号:02
- 出版社:International Digital Organization for Scientific Information Publications
- 关键词:brand;Image;Public;Customer Loyalty