In the Information Era the relation between receptor and the mass media has changed. New technologies, especially, intensified this manifestation of the information´s receptor. In journalism, not only the production of private media (like blogs) is increasing but even the participation in the traditional media. The organizations are not oblivious to this outside world, because their workers interact outside the company. The objective of this article is show the internal information´s receptor as a possible producer of information and contents, using, also, the social media. For such exploratory analysis, literature review was performed. There were, also, interviewed specialists in organizational communication and new media in order to verify this receptor´s participation (which was before just an information consumer) in the social media.