This study aims to examine the practices and social motivations of fans of trash culture (artifacts of the cultural industry that do not meet the moral standards and/or canon of dominant technical and artistic quality). Based on the methodological practice of netnography, in-depth interviews, and with the support of theoretical concepts and arguments formulated in the context of Cultural Studies, I investigate the search for authenticity and social distinction through the consumption of products identified with the lowest stratum of mass culture, through a process I call "cultural recycling".