摘要:In the field of health communication, a particularly critical issue is communication to the
public of environmental risks, especially on topics for which there is still a high degree of
scientific uncertainty regarding risk estimates. One such topic is undoubtedly the impact of
waste on people's health. The aim of this study was to evaluate the presence and
characteristics of Italian websites dealing with the topic of waste and health. The
keywords 'waste' and 'health' were entered in 2010 in the three most commonly
used search engines, and the first five pages were analysed. The selected websites
were coded according to the content analysis method. For websites of interest we
evaluated the 'page rank'. Out of the 150 occurrences analysed, the number of
websites found to deal with this subject was only 19, four of which were of an
institutional nature. The majority of websites gave a message of increased health risk
associated with the three kinds of waste disposal tackled. As regards visibility, only
one of the four institutional websites maintained its position on the first page of
the three search engines. We found that institutional health websites have low
visibility, despite extensive media coverage of waste and health issues in Italy as a
result of the Naples case, which was debated globally. This indicates that public
health institutions' web strategies are basically unable to meet people's health
information requirements, which could strengthen rival health information providers.