文章基本信息

标题：Research on Strategic Marketing in Leisure Sports Enterprises
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作者：Hongquan Li ; Houzhong Jin
期刊名称：International Journal of Marketing Studies
印刷版ISSN：1918-719X
电子版ISSN：1918-7203
出版年度：2011
卷号：3
期号：1
页码：144
DOI：10.5539/ijms.v3n1p144
出版社：Canadian Center of Science and Education
摘要：By means of literature material, logical analysis and synthesis and induction, the article takes leisure sports
enterprises as research objects, analyses China’s current status of strategic marketing in leisure sports enterprises,
and summarizes the existing problems from the point of view of corporate strategic marketing. The authors
thought, under construction of building a sports power, leisure sports enterprises should establish marketing
frame, confirm steps of marketing and formulate a marketing strategy.