文章基本信息

标题：Does the Food Advertisement on Television Have the Impact on Children’s Food Purchasing Behavior? A Study Based on Pakistan Food Advertisement
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作者：Muhammad Haroon ; Tahir Queshi ; Mansoor Nisar 等
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：1
页码：283-283
DOI：10.5539/ijbm.v6n1p283
出版社：Canadian Center of Science and Education
摘要：The purpose of conducting this study was to examine television advertisements and children’s food using pattern
when they were watching television and their desire to purchase goods that they saw advertisements on
television. This study was conducted in two parts. In the first part, content analysis of the television
advertisements was conducted. In second part of the study, a questionnaire was given to 200 parents. Total of 75
of these parent’s children were attending 1st, 2nd and 3rd grades of the primary schools and 125 of the children
were attending the pre-schools. The results showed that children were bombarded with so many advertisements
and their behavior was more influenced by the television food advertisements. It was also affecting their food
choices and health.