The purpose of this research is to evaluate the career service in Library& Learning Resources of University of
Borås (HB) and its communication channels with students based on the Kano theory in order to find which current
services are basic needs, expected needs and attractive needs of students. Especially seeking potential attractive
quality can make students know and experience the career service on their own initiative. From the analysis of
Kano questionnaire, we could not only know students’ different needs clearly but also find suggestions and
recommendations of improvement for the future.