文章基本信息

标题：Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia
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作者：Kwek Choon Ling ; Dazmin bin Daud ; Tan Hoi Piew 等
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：6
页码：167
DOI：10.5539/ijbm.v6n6p167
出版社：Canadian Center of Science and Education
摘要：The past decades have witnessed the beginning of a major directional change of consumer behaviour, from
physical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially the
youngsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceived
technology and perceived risk on the online trust and how online trust is related to online purchase intention.
This study also investigates the impact of online trust in mediating the relationship between perceived
technology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full time
undergraduate information technology students in a private university that is located in Kuala Lumpur. The
findings revealed that perceived technology and perceived risk are positively related to the online trust; online
trust is positively related to online purchase intention and perceived technology is positively related to the online
purchase intention. In addition, the finding also concluded that perceived technology is positively related to
online purchase intention, mediated by online trust.