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文章基本信息

  • 标题:The Role and Capabilities of a Local Master Weight Management Franchisee
  • 本地全文:下载
  • 作者:Feng-Hsu Liu ; Heng-Yih Liu ; Ting-Ling Lin
  • 期刊名称:International Business Research
  • 印刷版ISSN:1913-9004
  • 电子版ISSN:1913-9012
  • 出版年度:2011
  • 卷号:4
  • 期号:3
  • 页码:271
  • DOI:10.5539/ibr.v4n3p271
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    For the expansion of international Weight Management franchisor, the local master franchisee not only exactly provides a platform to combine the organizational knowledge and local market knowledge but also takes more responsibilities of gaining sustainable competitive advantages from its network in new market. Therefore this paper presents a case study exploring transferring, detecting, and exploring capabilities of a local master franchisee to exploit and enhance the international franchisor’s dynamic capabilities in international operations.

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