文章基本信息

标题：Estudio del Performance de los Grupos Estratégicos en el Sistema de Franquicia Español
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作者：Carlos J. Rodríguez Rad ; F. Javier Rondán Cataluña ; Enrique Carlos Díez de Castro y Antonio Navarro García 等
期刊名称：Cuadernos de Ciencias Económicas y Empresariales
印刷版ISSN：0211-4356
出版年度：2010
期号：58
出版社：Universidad de Málaga
摘要：ABSTRACT The preoccupation to consider the heterogeneity in fi rm behavior within an activity sector has been one of the main reasons for the search and identifi cation of strategic groups, generating an inexhaustible debate in the scope of the strategic management. Nevertheless, this preoccupation has not been limited to identify fi rm archetypes or confi gurations, but also it has extended to the study of possible differences in performance between the identifi ed groups. In this paper, we tried to answer to this double problem focusing in the scope of franchising. A data base including all the franshisor chains (664) that operated in Spain in 2005 has been elaborated. Results reveal the existence of fi ve strategic groups (types of franchisors) perfectly differentiated, which are described from the strategic variables they defi ne them. Also,the existence of differences between groups with regard to results is shown based on some performance measures (income, ordinary results and profi t).
关键词：KEY WORDS: Franchising, Franchisors, Strategic Groups, Results, Profi t.