文章基本信息

标题：Edsel Ford: The Businessman as Artist
本地全文：下载
作者：John Dean
期刊名称：Transatlantica : Revue d'Études Américaines
印刷版ISSN：1765-2766
出版年度：2010
卷号：2
出版社：Association française d'études américaines
摘要：This essay’s objective is to examine an overlooked, outstanding example of the businessman as artist, Edsel Bryant Ford. To consider his skill as automobile designer; his forceful, innovative management of advertising and public relations; his adept painting, sculpting and photography; his exceptional sense of personal elegance; the creation by his wife and himself of a remarkable personal residence; his philanthropic enterprises; his challenging, adroit and often deeply frustrating dealings with his own father Henry Ford; and, last but not least, his use of Diego Rivera—a man strangely misunderstood in his own time as the artist who did not do business.