文章基本信息
- 标题:Customer’s Brand Equity and Customer Loyalty: a Study on Hotel’s Conference Market
- 本地全文:下载
- 作者:Zamri Ahmad ; Rahmat Hashim
- 期刊名称:World Applied Sciences Journal
- 印刷版ISSN:1818-4952
- 电子版ISSN:1991-6426
- 出版年度:2010
- 卷号:10
- 期号:T&H
- 出版社:International Digital Organization for Scientific Information Publications
- 关键词:Brand Equity;Customer;Study;Conference;Market