文章基本信息

标题：ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND
本地全文：下载
作者：Sasu Dinu Vlad ; Bagaian Nicula Iulia Andrea
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：02
页码：1141-1141–1146
出版社：University of Oradea
摘要：The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In today’s globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.
关键词：brand, tourism brand, image, country image, tourism