文章基本信息

标题：DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?
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作者：Popescu Andrei ; Brandabur Raluca Ecaterina ; Tatu Cristian Ionut 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：02
页码：1133-1133–1136
出版社：University of Oradea
摘要：Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became the place a brand occupies in the mind of its target audience. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept of positioning is simply to important to be ignored, but does it have a place in our students minds? This paper aims to determine whether we have an evolution or an involution in this matter.
关键词：marketing, positioning, marketing research