文章基本信息

标题：PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR
本地全文：下载
作者：Paul Marinescu ; Niculae Sabin Mihai ; Toma Sorin 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：02
页码：1122-1122–1127
出版社：University of Oradea
摘要：The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand how to participate in the price of consumer satisfaction
关键词：Consumer behaviour, price strategy, retail, price satisfaction, price fairness