文章基本信息

标题：MARKETING FOR SMALL ENTREPRISES ‘CASE STUDY POSITIONING OF œPLAFAR DI LTD
本地全文：下载
作者：Brandabur Raluca ; Popescu Andrei
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：02
页码：1081-1081–1085
出版社：University of Oradea
摘要：Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical œPlafar store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies œPlafar DI , from Bacau, should use an intelligent marketing positioning in order to survive the crisis.
关键词：brand positioning, SME, case study