文章基本信息

标题：BUILDING PATIENT LOYALTY USING ONLINE TOOLS
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作者：Popa Adela Laura ; Vladoi Anca Daniela
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：01
页码：766-766–771
出版社：University of Oradea
摘要：The aim of the paper is to present the online tools used by private healthcare organizations in order to generate patient loyalty. The research emphases a comparative analyze between the Romanian and other European countries private healthcare organizations referring to online tools used by these organizations on their websites to generate patient loyalty
关键词：healthcare marketing, patient loyalty, online tools, relationship marketing