文章基本信息

标题：LES PARTICULARITES DU PROCESSUS DECISIONNEL Dâ€™ACHAT SUR LE MARCHE Dâ€™ASSURANCES
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作者：PETRESCU MARIAN ; IONCICA MARIA ; PETRESCU EVA-CRISTINA 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：01
页码：743-743–748
出版社：University of Oradea
摘要：For understanding insurance servicesâ€™ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede the purchase of insurance to the post purchase behavior.
关键词：consumer behavior, decision-making process, insurance market