文章基本信息

标题：CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK
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作者：PLUMB Ion ; ZAMFIR Andreea ; DRAGHICI Monica 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：01
页码：681-681–687
出版社：University of Oradea
摘要：This study investigates the climate change discourse as this is a highly debated topic nowadays. A case study is revealed in this paper, which consists of applying the critical discourse analysis method at Raiffeisen Bank, one of the most important international banks. The findings of this study disclose that misleading messages are construed in climate change discourse by using some persuasion means in order to support the statement of the discourse. The study was conducted by combining a wide variety of sources, such as articles, strategies, and reports.
关键词：climate change, discourse analysis, Raiffeisen Bank