文章基本信息

标题：PREMISES FOR A MODEL OF DECISION – MAKING ON THE FINANCING OF A PROJECT
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作者：Tulai Constantin, Popovici Ioana
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：01
页码：394-394–398
出版社：University of Oradea
摘要：The classical theory of finance is based on the premises of rationality and maximizing profits that accompany economic decision-making. Complementarily, the modern theory of behavioral finance studies the effect of emotional and psychological factors of decision- maker on the choice of financing sources for economic activities. In opposition with the classical perspective, the contemporary theory of finance brings up to the stage various aspects of decision making, including elements of strategic behavior towards risk. All these contradictory elements are used as premises for modeling the decision making process of financing a project.
关键词：decision – making, behavioral finance, strategic behavior