文章基本信息

标题：Using a Contingent, Nonmonetary Incentive to Increase the Response Rate to a Personally-Initiated, Self-Administered Survey among College Students
本地全文：下载
作者：Curt J. Dommeyer ; Noriaki Hirao ; Yoshiyuki Ikeda 等
期刊名称：Marketing Bulletin
电子版ISSN：1176-645X
出版年度：2010
卷号：21
期号：1
出版社：Massey University
摘要：An experiment was conducted to determine how effective a contingent, nonmonetary incentive would be at inducing college students to participate in a personally-initiated, self-administered survey. A contingent, nonmonetary incentive is a gift that is offered and delivered at the beginning of the survey, but it is offered while making the survey request and delivered only if the potential respondent agrees to complete the survey. The experiment was conducted outside a large public university library in Los Angeles County. As students exited their university library, an interviewer approached them for an interview. Half of those approached were offered a contingent, nonmonetary incentive; the other half were not. The incentive dramatically increased the response rate to the survey. Explanations are offered as to how the incentive increased the survey response rate.
关键词：nonmonetary incentive, self-administered survey, response rate; contingent