The main purpose of this study was survey consumer attitude toward barriers of consumption
organic products (OP). The target population in this research includes all citizen of Gorgan city of Golestan
province of Iran. 150 people were selected by simple random sampling method by using Cochran's table and
tools for collected data was questionnaire. Reliability of questionnaire with Cronbach’s alpha estimated more
than 0.7. Data analyzed with SPSS and Principal component analysis was used as main statistical technique to
analyze the data. According to result of factor analysis test barriers of OP consumption categorized in four
factors as: Institutional barriers (15.75%), Feed quality barriers (15.54%), Cultural barriers (14.37%) and
Economical barriers (9.43%). These factors explained about 55% of the total variance of the research variables.