文章基本信息

标题：Market Analysis of Student,s Attitudes about Credit Cards
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作者：J.C. Arias, Robert Miller
期刊名称：Business Intelligence Journal
印刷版ISSN：1918-2325
出版年度：2010
卷号：3
期号：1
页码：23-36
出版社：Business Intelligence Service
摘要：The attitudes of students to the use of credit cards is a complex subject, one that when measured needs to combine both demographic and attitudinal data to provide a complete picture of the topic. For this specific research project, fifty students, 25 of which were men and 25 women, were interviewed, and their responses entered into SPSS Version 14 and analyzed using frequency distributions and crosstabulations. The result is a report that provides a fascinating glimpse into the attitudes of students with regard to credit cards.
关键词：Market ; Analysis ; Student,s ; Attitudes ; Credit ; Cards