文章基本信息

标题：USE OF BUSINESS INTELLIGENCE FOR THE OPERATIONAL MANAGEMENT OF BANK OFFICES: A CASE STUDY
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作者：Fabiano Luiz Caldas Leite ; Eduardo Henrique Diniz ; Martin Jayo 等
期刊名称：Revista Eletrônica de Sistemas de Informação
印刷版ISSN：1677-3071
出版年度：2009
卷号：8
期号：2
出版社：Facecla
摘要：Bank branches operational management is a quite complex activity that involves huge volumes of information. Although Business Intelligence (BI) is often recognized as a solution for optimizing decision making in such situations, there are few studies integrating both subjects – BI and bank branches operation. This article presents a case study focused on a major Brazilian commercial bank, describing the application of BI for the operation of the branch network. The study contributes to identifying the benefits and challenges involved in applying BI for that purpose.
关键词：business intelligence