文章基本信息

标题：Media Framing in Corporate Social Responsibility: A Korea–U.S. Comparative Study
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作者：Yoon-Joo Lee, Sora Kim
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2010
卷号：04
页码：19-19
出版社：USC Annenberg Center
摘要：This article discusses the different meanings of corporate social responsibility (CSR) conveyed in news articles across two different countries, South Korea and the United States. In a globalized society, the term CSR has become the center of intense public and practitioners' discussions. This article contributes toward the understanding of the status of CSR in an international context. Content analysis methods show that there are substantial cultural differences in news coverage between South Korea, a collectivistic country, and the United States, an individualistic country, in terms of framing corporate social responsibility issues. Further implications of this study were discussed.