文章基本信息

标题：Public Relations: Overcoming Your Aversion to the "M" Word
本地全文：下载
作者：Lisa Smith-Butler
期刊名称：AALL Spectrum
印刷版ISSN：1089-8689
出版年度：2010
卷号：14
期号：05
出版社：[1082]American Association of Law Libraries
摘要：As a new librarian many years ago, I found the concept of marketing a library to be an anathema. I was certain that sensible and intelligent patrons immediately understood the value and the necessity of a library. Marketing, in my opinion, was a dirty word, something that was done by MBAs marketing a product.